BATH & BODY WORKS
Fall 2026
A collection of work spanning brand concepting, visual development, and photo art direction across seasonal and fragrance campaigns. From developing creative direction and lifestyle mockups to exploring social applications and building visual systems, each project brings a distinct concept to life across channels.
Campaign Concept & Art Direction
Everyday Luxuries
Inspired by the world of designer fragrance, Everyday Luxuries brings elevated scents into everyday routines. I developed the creative concept and social explorations to showcase the collection’s luxurious positioning across fragrance formats, from Fine Fragrance Mist to Eau de Parfum.
Fall Transportive
Inspired by the nostalgia and warmth of fall traditions, Fall Transportive brings the season to life through a cozy, immersive visual world. I developed the collection’s look and feel, blending watercolor details, seasonal plaid patterns, and autumn-inspired storytelling to evoke the familiar moments and memories that make fall special.
Men's Santal Ridge
Inspired by outdoor textures and rugged lifestyle influences, Santal Ridge introduces a modern, grounded take on men’s fragrance. I developed photo art direction for the collection, translating its rich sandalwood, musk, juniperwood, and moss fragrance profile into a cohesive visual direction that reflects its natural, outdoors-inspired character.
Aromatherapy
Expanding the Aromatherapy collection with new and familiar scents, this single-scent collection connects fragrance with everyday well-being. I developed photo art direction to bring each scent’s mood and benefits to life, from the grounding clarity of Vetiver to the restorative warmth of Sandalwood and the confidence-inspired character of Heirloom Rose.
Into The Night
As part of a refreshed direction for Bath & Body Works’ signature fragrance collection, Into the Night embraces a more seductive, magnetic, and evening-ready identity. I developed photo art direction for the collection, using dark fruits, glowing amber, and romantic rose petals to establish a rich, sensual visual world that was handed off to execution teams.
