PEEPS® X BATH & BODY WORKS
Spring 2026 Columbus, Ohio
My very first project at Bath & Body Works was a spring collaboration with the iconic PEEPS® marshmallow brand. The limited-time collection celebrates the playful nostalgia of the beloved treat through fragrance, color, and collectible accessories.
As part of the creative development, I helped concept the visual direction for the campaign, contributing to photo art direction and exploring how the collection could come to life across omni-channel touchpoints—from digital to social storytelling.
Working alongside cross-functional teams, the project brought the unmistakable sweetness of PEEPS® to life through product design and storytelling across body care, home fragrance, décor, and accessories. The collection introduced Peepin’ It Real—a new scent featuring fluffy marshmallow, sugar crystals, and whipped vanilla.
From whimsical packaging to novelty items like shapeable soap, bunny backpacks, and candle pedestals, the collection captured the joyful spirit of spring and translated a classic candy into a full sensory Bath & Body Works experience.
Concept Deck
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Omnichannel Execution
Following concept development, cross-functional teams brought the collaboration to life across a range of brand touchpoints. The final collection extended the PEEPS® aesthetic through packaging, digital content, marketing assets, and retail experiences—amplifying the playful spirit of the partnership and creating a cohesive launch across the brand ecosystem.
