Spring 2026 Social Columbus, Ohio

I contributed to the creative concepting and execution of social-first content supporting key seasonal launches at Bath & Body Works. This included the Gingham collection, promotional moments for hand soaps, candles, and Wallflowers, as well as the brand’s iconic Japanese Cherry Blossom fragrance.

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My role focused on developing visually engaging, platform-native content that translated in-store storytelling into scroll-stopping digital moments. From bright, color-forward compositions to clean, elevated product storytelling, each asset was designed to reflect the freshness and optimism of spring while staying true to the brand’s identity.

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Working across teams, I helped bring campaign ideas to life from initial concept through final execution—exploring motion, product styling, and trend-driven formats tailored for social. The result was a cohesive body of content that highlighted hero products, drove seasonal excitement, and connected with customers across digital touchpoints.